The Advantages of SMS Marketing for Your Shopify Brand

Now that your Shopify eCommerce store is up and running, you are ready to scale. You can power up your Shopify brand through the use of personalized SMS messages. As part of your digital marketing strategy, these SMS messages can improve customer experience, relay important order information, and bring them back for more.

These days, just about everyone has a smartphone within arm’s reach at any time of day or night. These smartphones are mainly for personal use, but users are also able to purchase from or interact with businesses. Smart Shopify business owners can take advantage of the unlimited access to customers through the use of personalized SMS messages. Here are the benefits of SMS marketing on Shopify.

Impressive Customer Reach

Customers are always on their smartphones, making it the ideal place for businesses to make good use of their marketing muscles. According to the Pew Research Center, 97% of Americans own a cell phone and 85% of Americans own a smartphone. This means that almost every American resident has some sort of access to a mobile device, which suggests that a business can potentially reach billions of U.S. residents with just one SMS marketing campaign.

Automated SMS Message Delivery

Nothing can help a business scale faster than an automated system. An automated SMS campaign can blast out SMS messages in an instant, at any time of day or night. Unlike human staff, digital software does not need bathroom breaks, lunch breaks, or even sleep. As soon as a customer signs up for an SMS newsletter or alert, they can receive promotional SMS content within seconds.

A good rule of thumb is to start off your SMS campaign with an opt-in, followed by a welcome message. Customers should then allow you to contact them freely without restrictions from spam filters. You can then choose to:

  • Send them daily deals
  • Offer them special rates
  • Notify them of time-sensitive sales
  • Update them on new, upcoming products
  • Entice them with discounts and coupons

There are plenty of routes for you to take on the road to mastering the art of SMS marketing for your Shopify store. You can send them SMS reminders, SMS alerts, and more.

Customer Retention

Once customers purchase what they want from your Shopify store, they may forget about it altogether. A dedicated SMS campaign can keep your Shopify brand fresh on their minds as often as you deem necessary. You can choose to send a daily deal in the morning when they wake up, a promotional message at lunch, or perhaps a product alert around dinner time. The possibilities for customer engagement are endless with SMS marketing.

Chatbot Support

Live chat support will inevitably have standard operating hours, but chatbots work beyond such hours. Customers may want help with their orders, answers to their questions, or instructions for purchase. An automated chatbot service intertwined with SMS allows customers to interact with your store without having to install any extra software.

SMS marketing is an excellent way for Shopify stores to reach customers about their orders, send them updates, and keep them coming back for more.

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