How To Automate SMS Marketing for Ecommerce Businesses on Shopify

SMS marketing automation helps you to retain customers, tell shoppers about new sales, and even reconnect with old customers. Use the applications and many more to create an easy-to-run, professional e-commerce store for your products and services.

Shopify is a little bit of everything all rolled into one for the entrepreneur who wants a high-quality online store that is both professional and easy to run. One of the best things about Shopify is that it provides hundreds of apps for users to install that allow them to do everything from SMS marketing automation to tracking how customers browse their websites.

The Importance of SMS Marketing For E-Commerce

SMS marketing is an essential tool for up-and-coming and established e-commerce businesses alike. While email marketing only has an open rate of about 20-25%, nearly 100% of SMS marketing messages are opened by their recipients. The information you collect from SMS messages also helps you to segment your customers and create more personalized messages. You can create segments based on a wide range of factors, including location, order history, and demographics such as age, gender, and behavior.

How To Automate SMS Notifications on Shopify

The best way to perform SMS marketing automation with Shopify is to install apps on the platform that are meant to help you with the job. These apps can perform a variety of tasks that help your business to run more smoothly. Whether you try one app or several of them, you’ll be able to find apps that remind your shoppers to recover their abandoned carts, let shoppers know when there are special offers or when popular items are back in stock, and even try to re-engage customers who haven’t interacted in a while, all via automated features.  

Other Applications To Try on Shopify

To make Shopify truly work for you, you’ll probably want to use a variety of different apps that help you meet your goals. Some customers prefer to receive both SMS and email marketing messages, for example, and using an app that pushes them both at once saves you time. 

Using apps for Shopify isn’t only about reaching your customers via SMS, either. Some Shopify applications allow you to track your shipping costs. Others create ways for you to upsell and cross-sell items to your customers. Some applications even show you recordings of how your shoppers browse your site so that you can see what they seem to enjoy and where you may need improvement. 

From SMS notifications to customer retention, Shopify helps you to automate a wide variety of tasks on your e-commerce store.  Find the apps that help you make your store a success!

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