Top Strategies for Growing Your Shopify SMS Subscriber Count

Shopify stores are always looking for new ways to increase sales, and SMS marketing is one powerful way to help make that happen. The more SMS subscribers you have, the more opportunities you have to make sales. This article details the use of SMS shortcodes, keywords, pop-ups, and communication messages.

Are you searching for ways to increase your SMS subscriber list for your Shopify store? If your SMS subscriber count hasn’t grown in a few months, you may feel it’s a hopeless cause. The good news is that there is hope and that you can take advantage of text reminders to grow your brand. Get excited about SMS marketing with the following strategies.

Keyword Promotion

A quick and effective way to get more SMS subscribers is with a keyword. Keywords are certain words that you designate as the incoming message from customers which activate a certain feature. For example, you could convey the following message to your customers:

Text FREE10 to 76543 for a 10% discount on your next order!

The customer must use their SMS service to send a text to your number to activate their subscription and to get your special offer. This is a win-win situation where the customer can obtain your freebie, and you can effortlessly collect their phone number.

Special Shortcode

Shortcodes are excellent ways to collect phone numbers from potential and current customers. You can create a special shortcode and then show it to your customer to make it easier for them to sign up for your SMS list. Below is one example of an SMS marketing shortcode:

Text 76543 to join the club

Customers can easily opt-in to your SMS list with a shortcode instead of a long phone number. Even if they don’t opt-in right away, they will find it easier to remember a shortcode and could sign up from memory alone.

Website Pop-up

People visiting your Shopify online store love getting special deals through pop-ups. Pop-ups are effective ways to grab customer attention while adding value to their shopping experience.

You can set a pop-up to show up at any point in their customer journey. For instance, you could have them appear at the top part of the website, in the bottom corner of their screen, or by clicking on an image. The pop-up can include information on how to subscribe while offering a freebie for their phone number. You can get really creative with pop-ups, so don’t be afraid to try something new.

Communication Messages

You will need to send communication messages to your customer for various reasons, including:

  • Confirming their order
  • Verifying their email address
  • Sending an SMS delivery notification
  • Thanking them for their purchase
  • Attempting an SMS cart recovery

You can give your customer the opportunity to opt-in to join a newsletter, receive product updates, restocking alerts, or special discounts. There are plenty of ways for you to embed a simple-yet-effective SMS opt-in.

You can add to the success of your Shopify eCommerce store by utilizing the power of SMS marketing. These are just some ways to start collecting phone numbers today.

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