How Shopify Merchants Can Recover Orders With SMS Marketing
Shopify is an e-commerce platform that enables businesses to sell their products and services on multiple platforms. SMS marketing can increase customer reach for Shopify merchants. Businesses can send text messages to advertise sales and discounts or use SMS checkout recovery to remind customers of abandoned carts. SMS rescue cart apps help Shopify merchants recover up to 20 carts per 100 text messages.
Most businesses need to keep a close eye on their marketing budgets. An increasing number of merchants on Shopify use SMS marketing, an inexpensive and effective way to reach targeted audiences.
Who Are Shopify Merchants?
Before talking about Shopify merchants, it helps to understand what Shopify is. It is an e-commerce platform that helps businesses sell their products and services. They can create a store in Shopify or use their own website. Other ways to sell through Shopify include:
- Social media
- In-person sales
- Guest blog posts
Shopify merchants are the retailers who host or create an online store through the Shopify platform. They include many types of retailers selling a variety of products such as:
- Home goods
- Handmade crafts
- Online classes
- Digital products
- Gift cards
What Is SMS Marketing?
SMS stands for Short Messaging Services. Most people know them as text messages. SMS marketing allows companies to promote their services and products through text messaging. Customers opt in by providing a phone number, and businesses can send them SMS notifications.
SMS marketing for e-commerce is very effective. Research shows that 95% of people open and respond to text messages within the first three minutes. Ninety percent of customers report “gained value” from SMS loyalty programs.
What Can Businesses Do With SMS Notifications?
SMS marketing is perfect for time-sensitive advertising such as promotions and sales. It is inexpensive compared to other marketing methods such as television and newspaper ads.
Shopify merchants can do more than notify customers about sales, though. They can also implement SMS checkout recovery. Many customers leave items behind in their online shopping carts — in fact, research shows that the average rate of cart abandonment is almost 70%.
With SMS rescue cart software, a text message notifies customers who abandon items before checkout. The business can choose to include win-back offers such as discount codes or deals on the abandoned items, increasing the likelihood of recovering the sale. Research indicates that text messages can lead to recovery of up to 20 carts per 100 text messages.
Many Shopify merchants have found that SMS marketing is a valuable way to reach customers. It can also help them with checkout recovery. SMS can help companies save money and increase business with powerful and effective tools.
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