Using the Shopify Platform For SMS Marketing

SMS marketing is the latest marketing technique that Shopify users are jumping on. This is because SMS notifications have a nearly 100% read rate and have a click-through rate of nearly 50%, making them one of the most successful marketing tactics available. Shopify’s integration with other applications makes SMS marketing easy.

If you’re looking for new ways to market your business, it’s time to check out SMS notifications. Businesses contacting customers or even potential customers via text messages has proven to be very successful. SMS marketing is easy to do and provides a variety of benefits.

What Is SMS Marketing?

SMS marketing is a form of marketing that allows you to connect with current and potential customers via SMS notifications. There are several benefits to doing so. SMS marketing is faster since people are almost always near their phones. It also has a nearly 100% open rate and a response rate of almost half compared to email’s click-through rate of only 7%.  

What Is Shopify?

Shopify is an application that lets online retailers create internet stores and maintain business. Shopify also has a point of sale app that allows people to take payments in physical locations. The application provides a wide variety of tools that allow users to customize their customers’ online experiences. Shopify is an excellent option for many small business owners who want to manage inventory, track transactions, and automate their customer relationship management. It also integrates with a number of applications that lets users do even more for their businesses. 

What Is SMS Marketing Software That Works With Shopify?

There is a wide variety of Shopify SMS marketing apps that you can use. One of the most popular ones, Firepush, provides several helpful features. The application lets users create SMS, email, and web push marketing campaigns all in one spot. SMS messages allow you to alert customers of abandoned carts, remind them about sales, and much more.

Another popular application that allows SMS marketing campaign automation is Tobi SMS Marketing Automation. The free-to-install application uses SMS alerts to do everything from recover shopping carts to reminding your shoppers about your big holiday sales. Similar applications to check out include Privy, Messent, and Postscript SMS Marketing. Try out one or a few to see which one best fits your needs.  

Shopify and SMS marketing practically go hand in hand. With point-of-sale options, plenty of customizable features, and the ability to integrate with a wide range of applications, it’s easy to see why so many businesses are making the leap to the platform. If you do it, too, you’ll be sending out SMS alerts in no time.

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