How SMS Marketing Techniques Benefit Your Business
Building a Better Business With SMS Notifications
SMS marketing extends beyond offering a coupon code here and there. You can use your SMS marketing tactics to send delivery notifications, shipping notifications, and much more. When you keep in contact with customers who order from you, you help them to gain more confidence in your brand.
These days, everybody’s hands seem to be glued to their phones. Luckily, business owners are learning that this isn’t necessarily a bad thing. In fact, many of them are scaling back traditional email marketing in favor of Shopify SMS marketing options. There are many ways you can use SMS notifications to your company’s advantage.
Use SMS For Initial Marketing
When people visit your website for the first time, offer them the chance of signing up for text notifications. If they do, send them a welcome code that gives them a percentage or dollar amount off of their first purchase. From there, most Shopify merchants will then send periodic SMS messages about new sales or other happenings.
Use SMS For Order Confirmations
Who doesn’t want to receive an order confirmation when they place an order? True, you likely already send one to email, but navigating to email every time you want to check the status of your order gets tedious. When you send an SMS notification with a tracking link in it, you make it easier for your customers to track their orders no matter where they are or what they’re doing.
Use SMS For Shipping Notifications
Let your customers know when their orders have left your facility and are on the way. They’ll appreciate the heads up, and sending SMS shipping notifications for each step of the process shows that you care about the work that you do and want to make sure your customers are satisfied.
Use SMS For Delivery Notifications
The sad truth is that people can’t just sit at home and wait for their packages when they’ve ordered something. That means they may be worried about where their package will end up while they’re at work or running errands. You may not be able to physically protect their package, but you can give your customers a heads up with SMS delivery notifications. When you send a quick “Hey! Your package was delivered!” message, it gives your customers an opportunity to make arrangements to get it inside.
Shopify SMS marketing tactics let you keep your customers in the loop from the moment they visit your website to the moment their package arrives on their doorstep. By doing so, your customers will gain confidence and be more likely to buy from you again.
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