Tools to Improve Cart Abandonment Rate

Recovery Email and Cart Abandonment Tools

The average cart abandonment rate is just under 70%. This number represents a substantial loss of profit. If you are looking for ways to decrease the rate of abandoned carts on your site, there are a variety of things you can do. From setting up a recovery email to focusing on website optimization, here are some effective tools you can utilize to improve your cart abandonment rate.

Set Up a Recovery Email System

Online shoppers sometimes abandon their carts because they want a little time to decide whether they really want to make the purchase, then they simply forget about it the items they place in their cart. Other shoppers might get interrupted by something else before they can complete their purchase.

You can target these types of shoppers by setting up an automatic recovery email process to remind them about their abandoned items. To sweeten the deal and encourage shoppers to complete the checkout process, you might want to include a limited-time discount code in your recovery email. You can also use a recovery SMS system to send cart reminder messages directly to users’ phones. 

Conduct a User Experience Analysis

You may be dealing with a large number of abandoned carts because your website simply isn’t very user-friendly. To make sure you’re not missing out on profits due to a poor website design, you may want to conduct a user experience analysis. This type of analysis is invaluable for helping business owners understand what their website users (a.k.a. customers) expect, need and value from a website.

A user experience analysis will reveal any aspects of your website that might be turning shoppers away. If your site is difficult to navigate or if users can’t quickly and easily check out, they are more likely to abandon their carts and search elsewhere for the products they need.

Optimize Your Website

Website optimization involves using strategies and tools to improve website performance, bring more traffic to your site, and increase conversions. In short, website optimization utilizes various aspects of marketing and technical techniques to improve a website’s performance and online ranking.

These tools are all effective ways to improve your cart abandonment rate. As you improve this rate, you’ll experience increased profits as well. Shopify has many apps that are useful in aiding in these things.

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